Crowd Science is extremely interesting company that enables publishers / bloggers to survey their readership. More specifically, identify your blogging audience. I was browsing my blogroll and a survey popped up on the home page. Being the curious type, I explored the first series of questions and realized it was dissecting me by demographic. I [...]
Buzzlogic ad network is the next generation “conversational ad network”. The company boasts the ability to follow the spread of influence based on a set of keywords and follow the social graph like a virus. According to Venture Beat:
“The company started out as a brand-monitoring service for PR and marketing types who want to [...]
Google Ad Planner service fleshes out the suite of web analytic tools and does so at a great price — free. On June 24, big “G” announced Ad planner as new service aimed at media planners. The service will allow media planners to find target audiences easily based on demographic information, site traffic and other [...]
You will probably be as surprised as I was when you see some of the names in the The top 50 ad Network according to comscore
The top 10 Ad Focus properties also maintained their February rankings with Platform-A, the ad network combining Advertising.com, Tacoda, AOL, and Quigo, leading the ranking in March, reaching 91 [...]
Most of you are aware social advertising has had a tumultuous time in 2007 and 2008. Although not all that different than the overall economy at this point I guess. Probably the most well know social advertising is Facebook’s beacon which has gone through numerous iterations and revisions to walk the line between “user privacy” [...]
Lotame closed a multi-million dollar series A deal led by Battery Ventures. Lotame is a social media aggregator that focuses exclusively on helping advertisers and publishers monetize the ad space/inventory available on social networks. Lotame keeps the consumer interests at heart as well. A statement from the press release gives a better summary:
Lotame is [...]
According toemarketer
video and social networks are among the hottest new ad formats today, they will account for $2.9 billion, or about 10% of total online advertising dollars projected for 2008.
The total online media buy or ad spending accounts for $27.5 billion in 2008 with growth reaching $42 billion by 2011. If the same growth percentage [...]
Facebook privacy woes are steadily becoming an uphill battle with much more at stake than activist groups like moveon.org. Facebook’s Beacon and web-tracking tactics continue to have far too many unknowns and is starting to cost Facebook flag-ship clients like Coca-Cola. I have no doubt that Facebook will eventually get the privacy concerns addressed especially [...]
The advertising network arena is ramping up at heart pounding speed and will inevitably end in big valuation buyouts and massive consolidation by the four horseman of the Internet and smaller mid-sized players. VentureBeat reported moments ago Adbrite raised another $23 million in third round (series C) funding from Sequoia Capital. If your not familiar [...]
So it was only a matter of time before the new jargon would appear (MVN) “Managed Vertical Network”. Glam Media the leading provider of women content on the Internet announced their new platform network (press release). Although in all honesty Federated Media by Battelle was truly the first successful and revolutionary kid on the block [...]
