Startup Addict Musings

You will probably be as surprised as I was when you see some of the names in the The top 50 ad Network according to comscore

The top 10 Ad Focus properties also maintained their February rankings with Platform-A, the ad network combining Advertising.com, Tacoda, AOL, and Quigo, leading the ranking in March, reaching 91 percent of Americans online. interCLICK gained 9 spots in the ranking to position 14, reaching 58 percent of the 188 million Americans online. Real Cities Network and YuMe Video Network both entered this month’s rankings in positions 38 and 43, respectively.

The real question would be to rank the 50 advertising networks in terms of revenue rather than rankings.

Tags: Uncategorized, advertising networks by Startup Addict

The advertising network arena is ramping up at heart pounding speed and will inevitably end in big valuation buyouts and massive consolidation by the four horseman of the Internet and smaller mid-sized players. VentureBeat reported moments ago Adbrite raised another $23 million in third round (series C) funding from Sequoia Capital. If your not familiar with Sequoia, they are the creme da la creme of the VC world and the rap sheet to back it. If Sequoia is investing in a company (heard of Youtube?) people take notice.

According to sources gathered at VentureBeat

It is the third largest ad network, behind Google and Advertising.com, with over one billion page views a day across a network of 50,000 publishers. He says that AdBrite will use the funds to accelerate growth and expand the network’s targeting capabilities, including behavioral targeting.

Adbrite was an obvious acquisition target and now with Sequoia jumping in the game and stamp of approval, it is more a matter of when, not if.

Tags: advertising networks by Startup Addict