Crowd Science is extremely interesting company that enables publishers / bloggers to survey their readership. More specifically, identify your blogging audience. I was browsing my blogroll and a survey popped up on the home page. Being the curious type, I explored the first series of questions and realized it was dissecting me by demographic. I [...]

Most of you are aware social advertising has had a tumultuous time in 2007 and 2008. Although not all that different than the overall economy at this point I guess. Probably the most well know social advertising is Facebook’s beacon which has gone through numerous iterations and revisions to walk the line between “user privacy” [...]

Lotame closed a multi-million dollar series A deal led by Battery Ventures. Lotame is a social media aggregator that focuses exclusively on helping advertisers and publishers monetize the ad space/inventory available on social networks. Lotame keeps the consumer interests at heart as well. A statement from the press release gives a better summary:
Lotame is [...]

According toemarketer
video and social networks are among the hottest new ad formats today, they will account for $2.9 billion, or about 10% of total online advertising dollars projected for 2008.
The total online media buy or ad spending accounts for $27.5 billion in 2008 with growth reaching $42 billion by 2011. If the same growth percentage [...]

Facebook privacy woes are steadily becoming an uphill battle with much more at stake than activist groups like moveon.org. Facebook’s Beacon and web-tracking tactics continue to have far too many unknowns and is starting to cost Facebook flag-ship clients like Coca-Cola. I have no doubt that Facebook will eventually get the privacy concerns addressed especially [...]

Myspace, Facebook and Google’s opensocial have all made major announcements regarding a social evolution for advertising. Myspace and Facebook have announced new advertising systems that are integrated in the social networks. Facebook has more than 60 major companies already signed up for “user advertising” from Blockbuster to Verizon. Facebook’s advertising model does away with the [...]