Entries Tagged as 'Web 2.0 and Beyond'

Open Platforms Abound.

Opening a Platform continues to define Web 2.0. Continually the biggest driving factor in the second generation of the web is the “wiki” style collaboration from social users. Myspace looks like it will be following suit of Facebook according to VentureBeat from an FT article. Thus allowing prosumers and developers to mashup and add to the Myspace platform. A popular move to catch a second wave of growth for these social networks. These trends are exciting to see and inevitable as the social networking giants blow past critical-mass and are asking the question now what?

The keys to the castle have clearly gone to the users in the present web. Users need to be able to personalize, adapt and make an off the shelf product or service their own. Any startup needs to carefully think about the mutually beneficial relationship being created between product/service and consumer needs. The Platform mentality needs to be thought of in advance rather than an inflexible webservice that will end of getting hacked to suit by user’s anyway. Second life is another exciting example of fast pace growth driven solely by user generated content. Linden Labs created the parameters and playground and let the users go “hog-wild”. This methodology is permeating all forms of Web 2.0 services currently and a trend that is only going to grow larger, more effect and faster paced. If a startup does not pay attention to these new wikinomics (good book by Don Tapscott & Antony D Williams) they will be out of business quickly and classified as a relic of the early Internet.

Risky claims for LinkedIn.

Okay so I’m going to stand on my soapbox regarding the current ego of LinkedIn. This is based on an article at CNNMoney. Granted LinkedIn is an amazing first generation social business network created by an entrepreneur and investor I deeply respect and look-up to Reid Hoffman. However, the article goes on and on about how the CEO Dan Nye feels Myspace and Facebook although titans in social networking will serve no other purpose than “self-expression and community.”

What they are forgetting is that LinkedIn is a 1st generation social networking platform (vertical) similar to Facebook and Myspace (but less social and non-verticals). LinkedIn may claim to own the business networking space but it cannot down play the fierce competition. I think in the social networking space, vertical shakeouts will occur within verticals. No, No this isn’t crazy talk. For instance, one might think that Startup Addict (SA) and LinkedIn compete. On the contrary they are very much symbiotic, in the sense business networking (a vertical) can fit in nicely with startup networking (another vertical witin the business networking vertical). Neither is too mutually exclusive and this niche verticalism will continue across the board in every sector, industry and sub-industry on the planet. Imagine how specific social networking for the medical sector could get.

LinkedIn has to be wary of being too cocky of the on-slaught of new competitor’s and competition; xing.com (just fined $1 million for underage signups) for instance. The vertical social networking space is far from established (social networking in general) say nothing of being conquered. Search engines in year 2001 where saying Google what? It is interesting to see LinkedIn grow at 180K/Week and Facebook 150K/day. Certainly shows the difference between defining a vertical and defining a space. Each has its’ own strength. One is an online rolodex and one is a platform. I hope you all feel Startup Addict is the platform for the Startup space.

Netflix-Amazon, Yahoo-Facebook rumors fly…oh my!

Rumor has it Amazon is putting the hungry eye on Netflix, in the $2 billion range or 15x EBITDA. Although states sales tax could be a deal killer with the numerous distribution centers Netflix has. Meanwhile back at the bat cave Yahoo is rumored to be targeting Facebook in the $1 billion dollar price range. Facebook continues to hold out for the coveted $2 billion price tag.

Is Facebook really worth over 3x the price tag as the Myspace purchase? Maybe the Youtube purchase is still fresh in everyone mind. Facebook is a more concentrated niche but has substantially less users than Myspace. In addition, Facebook is now opening up to outsiders (non-college students) in order to scale and attract more eyeballs.

As the market continues to attract scorching valuations like the g0-go web 1.0 days, one has to ask the 23-year old genius creator….isn’t a cool$1 billion enough? It would certainly go along way in paying off the student loans.

CBS buys Last.fm for $280 Million Big Ones.

As I reported in an earlier acquisition post, CBS continues its’ rampage for new media acquisitions as the network devours sticky media properties. The very audience that has abandoned the network (or never arrived) is being brought back through a wave of web 2.0 partnerships and acquisitions. First it was Wallstrip for $5 million, now it is Last.fm for $280 million, it is being rumored that Last.fm has upwards of 15 million users making that the mere bargain of $18.66 per existing user.

I do have to give credit to CBS. The network joins a minority of traditional media companies that have finally figured out Web 2.0 (beyond the bubble) is a lot like the Burger King motto….”Content your way…right away”. The amount of content that a media entity like CBS (Viacom conglomerate parent) owns is staggering and clearly broadcast (traditional media in general) is on the decline and continues to fragment to an increasing number of media distribution choices, many that do not happen in real time ergo ipod and tivo. Finding new and multiple distribution outlets to monetize the same content just makes sense and is paramount when traditional revenue streams are drying up. I remember from the new media division I launched at Scout in Boston my year 2000 mantra was ( I have always been guilty of adopting too early) “create once and distribute many.” One of these days I actually post some early power point presentations I prepared for angel funding but again I digress.

In fear of a totally supportive post, one bone of contention to mention for the CBS acquisition of Last.fm is the uncertainty it possesses with the recent Internet royalty ruling (debacle rather). The Copyright Royalty Board (CRB), created by Congress to settle royalty disputes in the music business, implemented a per channel and music fee structure that will cripple Internet radio in the United States. This ultimately may not be a big deal for CBS because the pockets run deep and the sum of the parts are greater than the whole…but it will sting the profit a bit and small radio stations (free choice in general) will be eliminated. My right-wing bleeds out a bit when politics interfer with private enterprise. In the meantime, let’s keep our eye on the ball or at least CBS.

Rooftop Media raises cash to cash-in on comedy

Rooftop Media is a great idea, concept and business model. Besides the fact that I love corvids (a family of crows, ravens, magpies etc.) that is embedded in their logo, it actually is a successful continuation of a yet another niche youtube. Rooftop Offers viral clip sharing and searching specialized channels (sound familiar?).

The premise is “middle tail” as Venture Beat dubs it. Comedians that are ripe for the limelight but fall short of the rare and unique success of Comedy Central and Saturday Night live.

The other unique aspect of Rooftop Media is the similarities it possesses to Startup Addict. It reminds me of the resources I’ve tried to offer the average Joe entrepreneurs that fall short of glory in the eyes of VC and/or Angels. It’s not that the idea or business model is faulty, it’s just that another idea or business model is better. As Trump’s Apprentice says, “It’s nothing personal, it’s business”. Rooftop raised 2.5 Million to capture the essence of the rising star comedian that is somewhere between the unknown and the Saturday Night Live superstar.

Rooftop as a true Web 2.0 property has multiple syndication channels including a mobile market with Sprint’s mspot (which basically means Sprint envy for VCAST).

Facebook launches Marketplace.

Every morning I wake up and have less hair because my programmers continue to mull over bug revisions and a feature called Marketplace. The most difficult pill to swallow beside being two-weeks over due on official launch is watching Facebook reveal a feature we’ve been developing in private beta. Marketplace for Facebook acts like a classified ad section with a few bucket categories users can post. The time to market for a bootstrapper like myself verse a well funded machine like Facebook is evident between this David and Goliath scenario.

Luckily Startup Addict is a social network targeted at a vertical for entrepreneurs, investors and anyone in the startup value chain allowing Marketplace to be specifically geared to buying and selling startups, blogs, web 2.0 properties and brick & mortar businesses.

Now that I’ve clarified the differences let me step off my soap-box and finish disclosing the implications of Facebook’s move into classifieds. When you look at the success of Craigslist, it’s hard to imagine how it could be more successful. Beside leaving advertising money on the table to stay loyal to the free user base, one must look at the missing social connection. At the end of the day Craigslist is a best-of-breed online classified website nothing more, nothing less. Facebook on the other hand has the ability to offer all the features of Craigslist to a huge user base as well as provide the coveted social connection users crave. In addition, it legitimises the trustworthiness of the buyer and sellers by revealing who is connected to who.

Although classified competition will continue to heat up…social networks will continue to persevere by building walled-gardens and catering to its’ users as a one-stop shop. Niche social networks may end up being the resilient cockroaches of the Web 2.0 blowout.

NYT has the full scoop.

WallStrip - Gotcha.

I finally understand CBS’s motivation behind the WallStrip purchase. After reading a WSJ Yahoo News article this morning it seems CBS is syndicating its’ content to as many websites as possible. According to WSJ 10 plus sites initially. Unless CBS is obtaining royalties for content syndication (doesn’t seem apparent) I can’t see the other revenue model unless there is a revenue split with the portal website based on metrics and user consumption of CBS content (I think we’re on to something).

Although the medium is different subsidizing content through advertising is not. This move again showcases the increased desire of traditional media to continue brand extension into the online arena. One thing we know for sure, traditional media such as News Corp and CBS are not afraid to pay for it whether broad or niche.

Silicon Valley and Hollywood continue to Dream Big.

Mr. Draper looks like he is holding up about 10 million unique visitors in the form of Natalie Portman who will be showcasing her life 24/7 in the celebrity version of Justin.tv. Image and full scoop is at Valleywag. Web 1.0 may have been attempting to converge the PC / TV, but Web 2.0 is clearly the convergence of content distribution that transcends all mediums. The celebrity “fish-in-a-bowl” musings already has a template deal structure and proof of concept in place based on the amazing success of Will Ferrell’s funnyordie.

The question I ask, do you feel this trend of celebrity voyeurism will continue or will it be a flash in the pan business model with limited novelty? Leave me your comments.

Traditional advertising paradigm continues to shift

XLNTads is a company that connects advertising agencies with user-generated ads. If a user’s idea is chosen by an advertising agency and participating brands you could put 20K in your pocket. Although there is some level of danger in user-generated content if you look at the recent Subway vs Quiznos lawsuit over user-created advertising. Brands participating in XLNT network should chose their content wisely. You can check out the full interview with Neil Perry the CEO of XLNTads.

Scribd gets VCs subscribed

Scribd is a social networking site similar to YouTube except for sharing documents. Anything textual based from PDFs to TXT files. It seems new companies with a twist on proven business models in the social community space continue to steam roll “normal” Web 2.0 valuations. Om Malik has the full scoop on Scribd to report.

It’s nice to see quality startups being funded barely in the 5 digits (12K from Y Combinator). The peer-to-peer funding side of StartupAddict should blossom sapling companies like Scribd into Red Oak trees all day long for budding entrepreneurs.

Hats off to the Scribd founders and congrats on the high valuations.

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