Like any aspect of online media, ecommerce websites and technology are constantly evolving. For the start-up ecommerce business owner, it’s a good idea to keep an eye on the latest trends to see which of these might be best incorporated in your own website. The following are a few of the latest trends to hit ecommerce that could be useful for start-ups.
When the concept of ecommerce was something new, retailers could benefit from their shops being novel simply because they were online. However, every major market is now saturated with online retailers, and for every new start-up ecommerce shop that sells one product there will be a dozen more. This means that small businesses need to be creative and choose niche markets to get involved in. In other words, the quirkier and more unique the products, the higher their chances of selling will be. A current trend in ecommerce is individualized, locally sourced, and high quality products. Don’t think long tail, think the longest tail.
Third-Party Hosting Services
A hot trend in ecommerce that many start-up business owners are taking advantage of is the use of third-party “integrated” hosting solutions for their websites. With options like Shopify top ecommerce software, business owners can benefit from secure hosting, a centralized dashboard to manage inventory, and marketing support. These types of services also offer ecommerce templates, which makes it possible to customize your site without having to pay a professional web designer to do it for you. The fact that it’s possible to design and run a website from a centralized source has allowed a wider range of small business owners to go into business, giving many ecommerce sites a personalized feeling.
More and more customers are using smartphones and tablets to shop online. The most successful start-up ecommerce shops will jump on this bandwagon sooner rather than later, by designing a website that translates well to mobile screens. There are plug-ins available that make this transition easy, such as the one designed for WordPress sites. In addition to optimizing your website to run smoothly from a mobile device, it’s also a good idea to think about the trend of mobile marketing. Many ecommerce businesses are now using text messaging to provide special discounts and alerts for their clients.
Using social media as a marketing tool is a trend in ecommerce that is here to stay. Most start-ups will want to launch profiles on Facebook and Twitter to communicate more effectively with customers. Pinterest is the hot new network on the block, allowing ecommerce businesses to display their products in a visually appealing format. Referral traffic from Pinterest to ecommerce sites is now on par with Twitter, making it an even more important social media tool to make use of.