1. Custom Candy – particularly customizing m&m candy. Write a caption that relates to your business or market a funny word that relates to your mission
2. Custom postage stamps – Zazzle and USPS give businesses the ability to upload their logo and marketing messages to be a cluster buster in the direct mail and snail mail marketing channel.
3. Mobile Billboards – Get a least five vehicles in the same city through friends, family (people you pay off) to wrap logos and marketing decals on cars.
4. Print Custom calender – Out of all the products you can give away from pens to mugs this continues to be a top performer when it comes to people actually using it and your message and brand staying on point ALL YEAR LONG. Even in the digital age we still use calenders in various locations at work and home.
5. Sponsor an Event - But be frugal. Think of this as offline social media marketing. Thousands of events, groups and trade shows occur every year for just about every business vertical you can think of. Selecting the right event to sponsor is not only smart targeting but can segway into speaking events for you as well. This guerrilla marketing marketing technique continues to be under utilized.
As with any guerrilla marketing campaign these top 5 techniques should be carefully considered in an overall marketing mix for your business.
About Tod Whipple
Hey Will,
For custom candy m&ms check out the following link
http://www.mymms.com/utility.aspx?src=
Also for trade shows happening around the world check out
http://www.tradeshows-biz.com/
Just put in your country and industry and the directory will list them all for you. Some trade shows only get a few months advance so keep an eye on your industry for press releases.
Best of Luck!
Hey Will,
For custom candy m&ms check out the following link
http://www.mymms.com/utility.aspx?src=
Also for trade shows happening around the world check out
http://www.tradeshows-biz.com/
Just put in your country and industry and the directory will list them all for you. Some trade shows only get a few months advance so keep an eye on your industry for press releases.
Best of Luck!
Great tips, I particularly like the customised candy one. Have you got any links to places that these are available?
- Will
Building a brand is hard…sometime companies just focus on being an individual but their efforts are easily forgotten. We’ve found great success in paralleling out efforts with social media, all our marketing is lead focused, and we do very well in monetizing our social network.
Far too often, I see marketing campaigns that really don’t do much in help a company stick out! Here at Grasshopper, we have experimented with some guerrilla marketing techniques that have resulted in a lot of positive press. A few months ago we launched our Grasshopper 5000 campaign. We generated a list of 5000 influential people and sent each of them a bag of chocolate covered grasshoppers with a link to our website. This campaign was featured on numerous online publications including Mashable and raised awareness for Grasshopper.