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Published on October 26th, 2012 | by Tod Whipple

The ROI of Facebook and Twitter

Determining the success of social media campaigns can be a daunting task. It seems for every Facebook and Twitter campaign success there are numerous failures. The folks over at InventHelp have generated another amazing Infographic that shed some real light (and statistics) on social media metrics. As you can see from the infographic there is a lot to absorb but let’s take a look at a standout statistic.

Best way to acquire facebook fans?

Run discounts and promotions, 40% of respondents will like a brand or company in exchange for discounts.

You will also see “Creating Content” is the way to go for fan/follower growth but you already know we are in the content marketing age.



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About the Author

A serial entrepreneur. Founder of Startup Addict and Synergy. Restaurateur, Commercial Real Estate Expert. Technology Ninja. Past Movie & television producer. Lover of all things Business. Black Belt in "Keep'in it Real". Connect with Tod on LinkedIn or follow him at @todwhipple or @startupaddict.

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