Serge Chistov left Russia in 1992 after the Soviet Union broke down and came to America with $300 in his pocket. Now, twenty years later, Serge Chistov is the President and Founder of Serge Import LLC; the importer behind Exclusiv Vodka.
I had the pleasure of trying a sample of Exclusiv Vodka and not sure whether I enjoyed the$9.99 price tag or the taste more. I am not an expert on tasting Vodka and certainly not an expert on where Modolva is located (tucked away between Romania and Ukraine near the Black Sea if you were wondering), but I do know that Exclusiv for $10 bucks stacks up against Grey Goose in taste.
I have been enjoying Goose as my Vodka of choice since 2000 and although I won’t abandon it completely I think it has serious competition from Exclusiv delivered at much lower price point. Both products distilled from wheat.
One random thought is I enjoy the spelling of “Vodca” on the bottle to add to the Russian authenticity.
“In Russia we do not have ‘expensive’ vodka. That phrase doesn’t exist. We don’t look at vodka as being expensive or cheap. Vodka is perceived to be a drink for everybody to enjoy.” —Serge Chistov, Importer of Exclusiv Vodka.
“American Life: true freedom, freedom of choice, ability to succeed. Opportunities are given to somebody that is willing to go after his or her dreams. Encouragement of small and large businesses. It’s very natural to me. This is the country that I truly appreciate, its freedom I love and I would be honored to defend.”
- the core values of making good vodka:
- tremendous taste
- no hangover
- ability to mix well with any mixer
- selective materials
- extremely unique water source
Exclusiv Vodka’s low price tag and upper-end taste has proven wildly successful in Serge’s launch and expansion of the product in America. He sold 10,000 cases three years ago after its launch and is projected to sell a quarter million cases by 2012. Exclusiv Vodka has also earned nine coveted international awards, a Double Gold Medal in the 2012 San Francisco World Spirits Competition and has been ranked so highly by the Beverage Tasting Institute, that it’s placed in the same caliber of today’s most expensive top-shelf vodkas. It is now available in NY, NJ, CT, GA, SC and FL, and has plans to expand to other states.