FYI – CDN stands for Content Delivery Network

If you are an existing small business in web hosting or thinking about jumping into the CDN space, now may be the time to consider adding content delivery as a service.

Reasons why this is a ripe time to jump into the Content Delivery Market…

1. According to WHIR the $1.25 billion dollar CDN market represents a 22% increase over 2007 levels. Compared to a flat or level market in shared and dedicated web-hosting.

2. Amazon has rolled out Cloudfront which is a pay as you go CDN service that will incorporate easily into the other suite of Amazon web services.

3. Mosso is Rackspace’s answer to the CDN market.

Why do you care?

When you have double digit market growth and companies like Rackspace and Amazon jumping into a space that aggressively the R&D is done for your business model, just follow the leader. I have had a huge fascination with Content Delivery Networks since late 1999 and one company in particular called Akamai.

I had the privilege of touring their NOC (Network Operating Center) facility when I lived in Boston. I was running Scout’s new media division at the time and I created a unique partnership with Akamai that was bleeding edge (for the year 2000). we created all the content (the roadster) and Akamai provided the delivery network (the road). We sold both as a combined service to the enterprise market and did quite went despite dot boom.

The move to cloud is far surpassing the 2000 days and is going beyond just reselling services these days. Take a look at how it will shape our computing future and impact IT in the coming years.

• Enterprise strength video discovery
• Full suite of social media tools
• Automated video relevance
• Advertiser safe curation
• Free upload, hosting, and page layout

The social media features for building a community around your video is a powerful feature for this self-service CDN. In addition, Magnify allows you to monetize your hard work and community of users with integrated advertising. The program is called adshare and Magnify’s website states the following:

With AdShare, you simply put your own ad network tags into the Magnify.net pages, and you’ll get 50% of the ad impressions delivered directly to your ad network. No new accounts to set up, no waiting for a “rev share” check.

Magnify is aimed at web publishers and video bloggers and delivers relevant content to your audience on the cheap. Mashable stated the following:

Magnify is really targeting small- to medium-sized businesses with the new CDN offering, giving a self-service option where brands can push their own content. As this could very well be marketing video material, it offers a central place to upload videos with more control options for advertising and delivery.

Magnify has a solid business model in a high growth video market.