Crowd Science Demographics is a new analytics service that builds detailed reports on the demographics and attitudes of website audiences.
By surveying a small number visitors with carefully constructed questionnaires, Crowd Science Demographics is able to build comprehensive profiles that give publishers a deep understanding of their audience.

If you haven’t guessed by now, this equals $$$ for you the publisher/blogger. The better understanding you have of your audience the better you can convey your niche audience to advertisers. This is not only a cool startup, but a truly value added service to the content publishing and blogging community.

I find it interesting that several months ago I was prompted in my Google account with the following message:

I keep clicking the “remind me later” tab until I can figure out what the data will be used for. Clearly the data is being digested by Google’s new ad planner. As with all of Google’s services the amazing feature rich applications always come with the cost of privacy.

The service has launched free and will continue to build a test audience to further deploy the ad planner. It will likely be a free service for the long haul with subscription fees for more robust features.

It’s interesting to point out that Google is throwing its’ weight directly against long-time analytic competitors like Hitwise, Comscore and Nielsen Online. The Experian purchase of Hitwise for $250 million is looking pretty expensive with Google’s recent ad planner news.

Google continues to trump the advertising market and expanding into analytics is only one of many services the business will release. The current market share says it all:

In conclusion, Ad Planner appears to be an amazing service and should be a boon for the little guy and small businesses. Google proves once again, it will provide the tools neccessary for people to garner information and you certainly can’t be the price – FREE.

“Google’s deep pockets allow the company to create free offerings, such as Ad Planner, as a useful come-on to marketers to gain their ad business,” said David Hallerman, senior analyst at eMarketer. “However, continued uncertainty about which company’s Web measurements are most accurate could get exacerbated—or clarified—by another analytics service.”

If anyone has used Google’s new ad planner service, please leave comments on your findings.