WallStrip – Gotcha.

I finally understand CBS’s motivation behind the WallStrip purchase. After reading a WSJ Yahoo News article this morning it seems CBS is syndicating its’ content to as many websites as possible. According to WSJ 10 plus sites initially. Unless CBS is obtaining royalties for content syndication (doesn’t seem apparent) I can’t see the other revenue model unless there is a revenue split with the portal website based on metrics and user consumption of CBS content (I think we’re on to something).

Although the medium is different subsidizing content through advertising is not. This move again showcases the increased desire of traditional media to continue brand extension into the online arena. One thing we know for sure, traditional media such as News Corp and CBS are not afraid to pay for it whether broad or niche.