Amazon buys Zappos for just shy of a Billion dollars in a move to capitalize on market share for in the shoe market or more importantly a dedicated loyal fan Zappos fan base that generates revenue north of a billion dollars for the shoe company.
Zappos has built an incredible brand through fierce customer service along brilliant and successful marketing across all media platforms. According to Compete’s latest search numbers Zappos was pulling in close to 6 million unique visitors a month.
The initial scoop was reported by reuters.
