Home Business Google One Pass – Publishers manage access to digital content

Google One Pass – Publishers manage access to digital content



Google One Pass allows a simple way for publishers to manage access to digital content. Google One Pass allows publishers to customize how, when and where they charge for content while optimizing different scenarios to see what is effective when offering subscriptions, partially free content or premium full access to content. The payment technology will obviously be handled by Google Checkout and Google will only take a 10% slice for its’ efforts.

Google One Pass is an interesting method to monetize the current Internet business model of providing free content consumption and subsidize with Advertising dollars. One Pass is similar to Apple’s new app subscription model that launched yesterday but it leaves more money in the publishers pocket (90%) compared to Apple (70%). It will be interesting to see how the subscription model will unfold, if it will add another revenue stream for publishers or send free content consumers screaming for the hills.

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