Home Gaming $500 Million Week for Grand Theft Auto

$500 Million Week for Grand Theft Auto


Grand Theft Auto
When I watched Take-Two interactive bounce 44% in one day on the Grand Theft Auto news, I remember thinking how difficult a nose-bleed valuation like that would be sustainable. Apparently not so difficult, according to NYTimes, 3.6 million units were sold on the first day and $500 million in sales in the first week for Grand Theft Auto. Statistics like these are the very head of the long-tail curve.

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